The House (Tour): A Shoppable “Canvas for Living” in London

The House is London’s latest concept store: an on- and offline destination for interiors, one-of-a-kind art, and bespoke design, including concrete sculptures, luxury upholstered soft furnishings—and futuristic radiators, too.

“It’s a melting pot of contemporary designers and brands whose values strongly resonate with my own,” explains founder Laura Fulmine, who is the creative force behind The House and the pioneering M.A.H. Gallery. “I wanted The House to act as a platform for artists to experiment and push themselves out of their comfort zones.”

Housed in an unremarkable new-build gallery on Vyner Street, Laura has created a captivating, layered domestic space arranged across three rooms. “I think we are all so bored of living our lives through screens, so being able to shop ‘in real life’ has become a much more dynamic and joyful experience,” Laura explains.

Let’s have a good look around The House:

N.B.: Head to The House or inquire for pricing on the wares and artwork throughout.

“The first company we approached was the furniture maker Sedilia,” Laura recalls. “I had a strong vision for something entirely bespoke, and the result is the Roll Top sofa upholstered in a completely bespoke color way and pattern.”

“I also approached the ceramic artist Dea Domus to create a large kitchen mural that incorporated the designs usually only found on her smaller ceramics; her work had never been seen on such a scale. Frederic Texier is another artist that caught my eye,” says Laura. “He discovered his unique skill of carving when trapped in his house in the South of France during Covid with only concrete blocks left over from a house renovation! All the artists we work with have pushed boundaries with the materials that are familiar to them, and the results have been incredible.”